Privacy policy

Last updated: 6 August 2026

Yure Beauty ("Yure Beauty", "we", "us", "our") operates yurebeauty.com and this store, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Yure Beauty is a brand of ENLIGHTENMENT CLUB LLC, 30 N Gould St, Sheridan, WY 82801, USA. The Services are powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support enquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

Cookies and Similar Technologies

We and our service providers use cookies, pixels, and similar tracking technologies on the Services. Some are strictly necessary for the Services to function (for example, keeping items in your basket and enabling secure checkout); these do not require your consent under the Privacy and Electronic Communications Regulations 2003 ("PECR"). Others — for analytics, personalisation, and marketing/advertising — are optional and are only set with your consent, which you can give, refuse, or withdraw at any time using our cookie preference banner or your browser settings. Turning off non-essential cookies will not affect your ability to browse or buy from the Services, but may affect how personalised your experience is.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customised shopping experience for you, such as recommending products related to your purchases.
  • Marketing and Advertising. Where you have consented (or where we otherwise have a lawful basis), we use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email or text message, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your basket.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and to secure our Services.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

Our Legal Bases for Processing (UK GDPR)

Where the UK GDPR applies, we rely on one or more of the following legal bases to process your personal information: performance of a contract with you (e.g. taking and fulfilling your order); our legitimate interests (e.g. preventing fraud, improving the Services), provided these are not overridden by your rights; your consent (e.g. marketing emails, optional cookies), which you can withdraw at any time; and compliance with a legal obligation (e.g. tax and accounting records).

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you, where you have consented to such use. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger, acquisition, or sale of assets, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information at the Shopify Privacy Portal.

International Transfers

We are based in the United States, and Shopify and some of our other service providers (including payment and email processors) also process data outside the United Kingdom, including in the United States. Where we or our processors transfer your personal information out of the UK, we rely on recognised transfer mechanisms, in particular the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, or transfers to a country that the UK government has determined provides an adequate level of protection. By using the Services, you understand that your personal information will be transferred to and processed in the United States and other countries outside the UK, which may have data protection rules that are different from those of your country.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 18. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, to comply with legal obligations (including tax and accounting rules), or to resolve disputes and enforce our policies.

Your Rights and Choices

If the UK GDPR applies to you, you have the following rights in relation to your personal information, subject to certain exceptions and limitations provided by law:

  • Right to Access. You may request access to the personal information we hold about you.
  • Right to Rectification. You may request that we correct inaccurate or incomplete personal information.
  • Right to Erasure. You may request that we delete personal information we hold about you.
  • Right to Restrict Processing. You may ask us to stop or limit our processing of your personal information in certain circumstances.
  • Right to Data Portability. You may request a copy of your personal information in a structured, commonly used, machine-readable format, and ask us to transfer it to a third party, in certain circumstances.
  • Right to Object. You may object to our processing of your personal information for direct marketing purposes at any time, and in certain other circumstances.
  • Right to Withdraw Consent. Where we rely on your consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

You may exercise any of these rights by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request, as permitted or required under applicable law.

Complaints

If you have concerns about how we process your personal information, please contact us first using the details below so we can try to resolve it. You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk or by calling 0303 123 1113.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date above.

Contact

For the purpose of the UK GDPR, Yure Beauty (ENLIGHTENMENT CLUB LLC) is the data controller of your personal information. Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at admin@yurebeauty.com.